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On September 17, 2025, the 2025 Malaysia International Halal Food & Packaging Exhibition, highly anticipated by the Asian food industry, grandly opened in Kuala Lumpur.

 This exhibition brought together Halal food manufacturers, processing technology enterprises, and industry experts from many countries and regions around the world. It aimed to promote food trade and cooperation in Southeast Asia, and drive innovation and development in the industry.

During the exhibition, the Ningxia Department of Commerce and the Ningxia Council for the Promotion of International Trade organized the China (Ningxia) - Malaysia Enterprise Economic and Trade Matchmaking Conference. This event built an efficient and direct platform for business exchanges to boost economic and trade cooperation between enterprises from Ningxia and Malaysia, and achieved a wonderful success.

 At this matchmaking conference, representatives from many Ningxia enterprises took the stage to introduce their characteristic products, discussed cooperation models face-to-face with relevant Malaysian government departments and merchants, and signed cooperation agreements.

Ningxia Yizhongyuan Food Co., Ltd. showed brilliantly at the exhibition with a variety of high-quality products. Ma Jinlong, Chairman of the company, stated "This participation is not only an important opportunity to promote our products and explore the international market, but also a window to showcase Chinese food culture to the world and enhance international exchanges. As an important hub for the global food industry, Malaysia provides enterprises with a valuable platform to connect with the Southeast Asian and even the global markets. We hope to further expand the brand''s influence, deepen ties with overseas partners, and achieve mutual benefit and win-win results through this exhibition."