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On November 12, 2025, Ningxia Yizhongyuan Food Co., Ltd. made a simultaneous appearance at the 2025 SIAL Inter Food (Jakarta, Indonesia) and Food Expo Qazaqstan (Almaty, Kazakhstan), showcasing its premium product range. Adopting a dual-track international exhibition strategy, the company kicked off its campaign to enter the Central Asian and Southeast Asian markets.

This dual-exhibition linkage targeting the Central Asian and Southeast Asian markets marks the full-scale advancement of the company’s internationalization strategy, and also represents a crucial step forward for its full product range to access broader markets.

Food Expo Qazaqstan (Almaty, Kazakhstan)

The Kazakhstan International Food and Food Processing Exhibition is the most popular food-related exhibition in the region. Boasting highly targeted attendees, it draws wholesalers, retailers, importers and exporters, distributors, as well as industry associations and organizations from Central Asia and the Middle East.

Kazakhstan is located in Central Asia and serves as a bridge connecting East-West trade. It stands at a core node on the New Silk Road, and this unique geographical location has secured its important position in Eurasian trade. As a key transit hub for China-Europe freight trains, Kazakhstan cuts transportation time by nearly half compared with sea freight, providing an efficient and fast channel for cargo transportation.

SIAL Inter Food (Jakarta, Indonesia)

SIAL Inter Food is a regularly held international trade exhibition aimed at promoting the development of the food and food processing industries in Indonesia and the Southeast Asian region. It attracts food manufacturers, distributors, buyers and investors from all over the world to participate. At the exhibition, exhibitors showcase a wide range of food and beverage products, including fresh fruits and vegetables, meat, dairy products, confectionery, chocolate, coffee and tea, as well as food processing equipment and technologies.

Ma Jinlong, Chairman of Ningxia Yizhongyuan Food Co., Ltd., stated “The Southeast Asian and Central Asian markets boast a large population base and rapid consumption growth. Through dual-exhibition linkage, we have not only demonstrated our product strength, but also established in-depth connections with local distributors and industry associations.”

 This dual-track participation in exhibitions has not only avoided the risks of relying on a single market, but also created a regional synergy effect. The Southeast Asian market can serve as a hub for radiating to the ASEAN region, while the Central Asian market can further access the Russian and Eastern European markets by leveraging Kazakhstan’s location advantages. This simultaneous focus on both east and west” strategy provides new ideas for food enterprises venturing overseas.