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During the May Day holiday, the 7th Ningxia Brand Festival, hosted by Yinchuan City, grandly kicked off at the picturesque Haibao Park.

A total of 100 enterprises from the whole region and characteristic brands from 10 provinces, autonomous regions and municipalities gathered at the event site, joining hands to carry out brand publicity, exhibition and consumption promotion activities, leading the consumption during the "May Day" holiday.

It is understood that the Ningxia Brand Festival is a brand consumption promotion platform built by the Ningxia Brand Research Association. It is a key activity of the "Thousands of Enterprises, Hundreds of Cities" trademark brand value enhancement initiative launched by the State Intellectual Property Office – specifically organized by the Trademark Brand Guidance Station of the Ningxia Brand Research Association. Moreover, it serves as an important window for Ningxia''s characteristic industries to showcase and disseminate their brand-building achievements to the outside world.

As a local characteristic brand of Ningxia, "HUIXIANGZHAIZI" made a splendid appearance together with local distributors, bringing citizens and tourists an immersive experience of authentic hometown cuisine and culture. This event will last from May 1st to 3rd, and we sincerely invite you to come and check in!

After the opening ceremony, relevant person in charge from units such as Ningxia Department of Commerce, Association for Science and Technology, Federation of Industry and Commerce, Jingyuan County, Longde County, and Ningxia Brand Research Association walked into the brand booths. They, together with product sales staff and live-streaming influencers, spoke on behalf of the merchants, promoted characteristic industries, and spread the stories of Ningxia brands.